Dear Travelers,
China warmly welcomes you with a brand-new, open attitude! At this moment, a series of friendly and convenient 30-day visa-free policies have officially been implemented, offering you an effortless gateway to explore China.
Come along, friends! If you enjoy drinking Chinese tea or wish to delve into the rich culture of Chinese tea, pack your bags and join the International Tea Industry Development Association. Let’s embark on an enchanting tea journey, uncovering the mysteries of China through the lens of tea culture!
China is the homeland of tea.
China is the first country in the world to discover and use tea, with a history of over 4,000 years.
The world’s earliest monograph on tea, *The Book of Tea*（Cha JIng）, was written more than 1,300 years ago by Lu Yu during the Tang Dynasty.
China was the first country to spread tea plants and tea-drinking culture to the world, reaching places such as Japan, Indonesia, and India. It wasn’t until the 15th century, during the Age of Exploration, that tea was brought to Europe.
China has the richest tea plant resources globally, with more than 350 tea plant varieties and over 1,000 types of tea.
China is also the country with the largest tea plantation area in the world. With more than 16 million mu (approximately 1.07 million hectares) of tea gardens nationwide, China accounts for about half of the world’s total tea plantation area.
The land of Fujian is filled with the rich fragrance of tea. With its rolling mountains and misty landscapes, it serves as a natural cradle for tea. In 2025, we sincerely invite you to join the exclusive customized tea cultural tour hosted by the International Tea Industry Development Association. Immerse yourself in the essence and aroma of tea while delving deep into Northern Fujian’s profound tea culture.
- Strength of the Association
Since its establishment, the International Tea Industry Development Association has united forces from across the global tea industry, striving to advance the global tea sector. Over time, the association has built a comprehensive and diversified resource network, equipped with top-tier tea experts and systematic course offerings. Leveraging its resources, the association has frequently led domestic and international teams on tea-themed study tours and organized high-level events, earning extensive experience and an excellent reputation.
In addition to regular routes, the association’s strong planning capabilities enable it to tailor customized tea cultural tours to suit your individual needs. Whether you are a researcher eager to deeply explore tea culture, a business partner seeking premium tea resources, or a leisure traveler with specific scheduling preferences, the association can meet your learning, resource, and timing needs.
For this study tour, we will be guided by experts along the route from Wuyi Mountain to Zhenghe, Fuan, Fuding, and Fuzhou, covering many of Northern Fujian’s distinctive teas. This journey will not only showcase Northern Fujian’s natural beauty but also provide insights into the origins, tea tree varieties, and processing techniques of tea in various regions.
II.Study Tour Highlights
1. Explore the unique growing environment of Wuyi rock tea in the “Three Valleys and Two Streams,” and grasp the geological secrets of its core production area.
2. Visit the Tianxin Yongle Zen Temple in Wuyi Mountain, the center of Zen tea culture, and engage in deep exchanges on Zen tea with esteemed monks.
3. Learn to understand, brew, and appreciate Wuyi rock tea, white tea, Tanyang Gongfu black tea, and other renowned teas from Northern Fujian through expert-led lectures.
4. Accompany senior tea masters into tea workshops to learn the history and development of tea and study their exquisite tea-making techniques.
5. Discover diverse tea tree varieties under the guidance of experts, and experience the full process of picking, processing, and packaging tea with local tea farmers.
6. Participate in one-on-one discussions with expert instructors to have all your questions answered.
7. If the study tour coincides with specific times, experience folk tea culture by attending the renowned tea-tasting competitions.
8. Savor local delicacies, admire unique landscapes, and immerse yourself in the local culture and traditions.
III. Study Tour Itinerary
Stop 1: Wuyi Mountain
Led by expert instructors from the International Tea Industry Development Association, you will hike through Wuyi Mountain’s scenic area, visiting locations such as the “Three Valleys and Two Streams,” “Horsehead Rock,” and the mother trees of Da Hong Pao tea. These visits will provide an on-site interpretation of the natural environment of the authentic core tea-producing areas and an exploration of the diverse tree species.
At Tianxin Yongle Zen Temple, you will engage in a Zen-filled tea cultural exchange with monks.
Additionally, enjoy a bamboo raft ride on Nine-Bend Creek, experiencing the charm of “Cloudy Liquid Flowing Down Nine Bends,” surrounded by the serene beauty of Wuyi’s mountains and rivers, while appreciating the humor of the boatmen and rejuvenating your mind and spirit.
Stop 2: Tongmu Guan
Step into the Tongmu Guan Nature Reserve, the birthplace of Lapsang Souchong black tea. Visit renowned tea enterprises and learn about the origins and development of Lapsang Souchong from seasoned tea producers. Participate in one-on-one discussions to address your questions. Finally, savor a meticulously brewed cup of Lapsang Souchong prepared by a tea artist.
Stop 3: Zhenghe
“World White Tea looks to China, and Chinese White Tea looks to Zhenghe.” The origins of Zhenghe white tea trace back to the late Tang and early Song dynasties. Its rich history resembles an epic tale, passed down through generations, giving Zhenghe white tea its unique charm and character. It continues to attract tea enthusiasts from around the world.
In Zhenghe, you will explore white tea plantations under the guidance of 30-year veteran tea producers and association experts. Wander among rows of tea trees, touch the buds, inhale their fragrance, and experience the unique environment where white tea grows.
Stop 4: Fuan Tanyang
Tanyang Gongfu black tea was one of the first black teas exported to Europe, where it gained widespread acclaim. Today, it remains one of Fujian’s top three Gongfu black teas, holding a prestigious place in the Fujian tea legacy.
In Tanyang Village, take a leisurely stroll to appreciate the marks left by time. Visit the Fujian Provincial Tea Research Institute and the Tanyang Tea Factory to witness the unique craftsmanship of Tanyang Gongfu black tea. Under the guidance of senior tea masters, participate in the production process. Conclude by savoring a cup of Tanyang Gongfu black tea, experiencing the artisanship and heritage of Tanyang tea makers.
Stop 5: Fuding
Fuding white tea, one of China’s renowned white tea varieties, is celebrated for its unique production process, refreshing aroma, and rich nutritional value. Its profound cultural heritage makes it a significant part of Chinese tea culture.
In Fuding, enjoy a tranquil view of the majestic Taimu Mountain from a serene estate, feeling the grandeur of “standing above all others.” Visit Fuding white tea plantations to learn picking techniques and personally harvest tea leaves. Then, tour traditional tea workshops to observe white tea production’s withering and drying processes.
Stop 6: Fuzhou
Upon reaching Fuzhou, explore the basics of the Fujian tea market and experience the local tea market’s vibrant atmosphere. Learn about jasmine tea’s origins, craftsmanship, and characteristics, and enjoy a tasting session.
Additionally, throughout the journey, we will savor a variety of Northern Fujian’s specialty cuisines, allowing team members to gain a deeper and more comprehensive appreciation of Northern Fujian’s unique charm.
IV.Expert Team
The International Tea Industry Development Association has assembled a top-tier expert team, with members with over 30 years of experience in the tea industry. This includes tea research experts, university professors, and other professionals from key fields.
Each study tour team is accompanied by 1-2 experts from the association, offering their profound expertise and extensive experience to provide in-depth insights into Northern Fujian’s vast and rich tea culture.
V.Time and Pricing
1. The time and pricing for the customized tea cultural tour can be tailored to the team’s specific needs.
2. A deposit of $500 per person is required, which will be deducted from the total cost once the tour begins.
VI.How to Register：
Scan the QR code below to register:
Click on the link below to sign up：
https://www.wjx.cn/vm/OO4Hvgk.aspx#
Send your team’s size and customization needs to the association’s email:
VII.Reminder
1. Teams booking private customized tea cultural tours must register at least two months in advance and communicate their requirements to the assistant. The association will customize the itinerary promptly.
2. Meal and accommodation standards can be tailored to specific needs. If no special requirements are stated, accommodation will follow a five-star hotel standard.
3. Transportation: Teams have to reach the starting point of the tour independently. From the arrival of international teams in China or teams from Hong Kong, Macau, and Taiwan in mainland China, the International Tea Industry Development Association will provide full reception services until departure. On-tour transportation can be customized; otherwise, a unified bus will be arranged.
4. Mainland Chinese tourists must carry their ID cards throughout the journey. Travellers from Hong Kong, Macau, and Taiwan need their travel permits, while international tourists must carry passports.
5. The customization fee includes accommodation, meals, on-tour transportation, travel insurance, and service fees.
6. Each participant will receive a thoughtfully prepared customized tea gift from the International Tea Industry Development Association.
7. Refund policy:
– Cancellation 30 days or more before departure: 80% refund
– Cancellation 15-29 days before departure: 50% refund
– Cancellation 7-14 days before departure: 30% refund
– Cancellation 1-6 days before departure: 10% refund
